Lori Wester
Founder & Sr. Marketing Consultant
Lori is a dynamic marketing leader who brings 25 years of consumer-driven brand experience and a passion for leveraging insights and customer-centric strategies to build brands and generate profitable growth from start-ups to top tier global companies. Having held leadership positions across multiple disciplines such as Brand Marketing, Shopper Marketing, Channel Marketing, Customer Marketing, Innovation and Sales has enabled Lori to successfully navigate complex challenges, quickly grasp the big picture and effectively translate marketing insights and ideas into relevant consumer and customer solutions.
Previous Experience
Lori most recently worked at Mars Inc. leading the In-Store Experience Team for the Wm. Wrigley Jr. Company. In this newly created role, she successfully integrated three functions (Shopper Marketing, Merchandising, Design) into one cohesive team to deliver greater shopper conversion. While at Wrigley, Lori also spent 4 years in innovation setting and leading the packaging strategy and pipeline delivering best in class strategic segmentations and innovation platforms resulting in successful product launches. Prior to Mars Inc., Lori worked for PepsiCo as a Marketing Director within the Quaker Foods business unit leading a billion dollar product portfolio delivering double digit sales increases. Lori started her career at Nestle Food Company where she spent 14 years gaining a breadth of experience and gaining increased responsibility throughout her career.
Lori received a B.S. in Business Administration and a B.A. in Psychology from Regis University in Denver, Colorado.
Founder & Sr. Marketing Consultant
Lori is a dynamic marketing leader who brings 25 years of consumer-driven brand experience and a passion for leveraging insights and customer-centric strategies to build brands and generate profitable growth from start-ups to top tier global companies. Having held leadership positions across multiple disciplines such as Brand Marketing, Shopper Marketing, Channel Marketing, Customer Marketing, Innovation and Sales has enabled Lori to successfully navigate complex challenges, quickly grasp the big picture and effectively translate marketing insights and ideas into relevant consumer and customer solutions.
Previous Experience
Lori most recently worked at Mars Inc. leading the In-Store Experience Team for the Wm. Wrigley Jr. Company. In this newly created role, she successfully integrated three functions (Shopper Marketing, Merchandising, Design) into one cohesive team to deliver greater shopper conversion. While at Wrigley, Lori also spent 4 years in innovation setting and leading the packaging strategy and pipeline delivering best in class strategic segmentations and innovation platforms resulting in successful product launches. Prior to Mars Inc., Lori worked for PepsiCo as a Marketing Director within the Quaker Foods business unit leading a billion dollar product portfolio delivering double digit sales increases. Lori started her career at Nestle Food Company where she spent 14 years gaining a breadth of experience and gaining increased responsibility throughout her career.
Lori received a B.S. in Business Administration and a B.A. in Psychology from Regis University in Denver, Colorado.
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